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ABOUT
CHALLENGE: Transform fragmented, inconsistent brand presence into a unified, sophisticated visual system that resonates with design-conscious buyers while maintaining accessibility for diverse wholesale customers. Needed to create flexible framework that could scale across multiple product categories, seasonal campaigns, and various marketing channels, and keep the visual chic on to bale able to tell story to let the photography taking the center stage—from trade show environments to digital communications.
SOLUTION: Co-designed comprehensive brand refresh for Accent Decor, a wholesale home décor company serving interior designers, garden centers, and retail partners nationwide. Previous visual identity lacked consistency across touchpoints and didn't reflect the company's elevated product positioning in the market. Collaborated with Creative Director to modernize the entire brand system and establish cohesive visual standards across all customer-facing materials.
IMPACT: Developed comprehensive visual identity system including refined logo applications, cohesive color palette, strategic typography hierarchy, photography guidelines, and branded templates. The refreshed brand balances modern elegance with approachability, positioning Accent Decor as a premium yet accessible resource for design professionals and retailers.
Media
Strategy: Brand Campaign Idea
Photo: Art Direction, Photoshoot, CGI;
Printing: Packaging, Brochure Design;
Digital: Social Media, Email Design, Website.
Strategy: Brand Campaign Idea
Photo: Art Direction, Photoshoot, CGI;
Printing: Packaging, Brochure Design;
Digital: Social Media, Email Design, Website.
Iconography
