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ABOUT
Create a cohesive brand identity system for Accent Decor’s Flower, Plant, and Home divisions—each with a distinct personality—while maintaining a unified brand presence across packaging, digital platforms, showrooms, and marketing touchpoints.
Developed a refined, nature-inspired visual identity rooted in minimal elegance. The system combined a balanced serif–sans typography hierarchy, soft botanical color palette, and custom hand-drawn illustrations into a flexible, modular framework applied consistently across print, digital, environmental graphics, and packaging.
Elevated Accent Decor’s brand into a cohesive, modern visual language that resonated with design-driven wholesale buyers. The scalable system enabled efficient rollouts across touchpoints, strengthened brand recognition, and supported ongoing seasonal campaigns and sub-brand growth without rework.
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Primary & Alternate Logo
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Colors Palette
Primary Fonts
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Marketing Collateral
Iconography
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Social media
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merch design
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Signage & Environmental Branding
