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ABOUT
CHALLENGE: Brand campaign for PEONY Amsterdam based beauty store. Over 4 months I worked idea on a 360° brand campaign. From the first concept to the last social-media post.
SOLUTION: The heart of the campaign was a beauty gift: a branded bag packed with 8 top-selling products.
I designed the entire packaging system and oversaw production end-to-end: dielines, paper stocks, printing, quality control.
I designed the entire packaging system and oversaw production end-to-end: dielines, paper stocks, printing, quality control.
IMPACT: Once the physical experience was locked, I built out the digital ecosystem: email flows, home page banner, and a full content suite for Instagram and Facebook & Google Ads. I also designed a print brochure and art-directed both the photo shoot and 3D/CGI assets to ensure a seamless visual narrative across every touchpoint.
Media
Strategy: Brand Campaign Idea
Photo: Art Direction, Photoshoot, CGI;
Printing: Packaging, Brochure Design;
Digital: Social Media, Email Design, Website.
Strategy: Brand Campaign Idea
Photo: Art Direction, Photoshoot, CGI;
Printing: Packaging, Brochure Design;
Digital: Social Media, Email Design, Website.
