ABOUT
Led creative direction and execution of a refined, integrated marketing campaign, developing a cohesive visual language that scaled seamlessly across advertising, email, digital assets, large-scale environmental graphics, and dimensional showroom installations.
Delivered a unified, premium brand presence that increased showroom traffic, strengthened buyer recall, and positioned Modern Heirlooms as a design-forward collection. Campaign assets were repurposed post-market, extending their lifespan and setting a new standard for future seasonal market launches.
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